Mozambique is a country that shares a great history with Portugal, since 1498 -it is estimated that there are about 370,000 people of Portuguese origin in the territory of Mozambique - which in itself represents a major asset for the marketing and communication actions. It is a market with about 23,000,000 inhabitants. In the capital, Maputo, inhabit about 1.1 million of people, with a tendency for an increase (Source: http://www.portaldogoverno.gov.mz).
The political stability that Mozambique has been living for the last 10 years has led to an increase of the economy by about 8%. It is a market that appreciates and recognizes the value of Portuguese products.
Maputo is strategically well positioned: it connects Africa to Asia by sea, and is close to countries like South Africa; at the same time it has an important sea port which is part of trade routes with the whole Asian continent, and near the Kruger National Park, the largest park of wild animals in the world, attracting a tourist class essencial for wine consumption.
Mozambique is a country rich in natural resources, but the vast majority of its population still lives in precarious conditions and with serious economic difficulties. This is a situation that tends to improve and may, therefore, represent the right time to invest in the positioning of a variety of wines. There is also an opportunity to insert a more expensive wines range in the hotels chains, addressing a tourist class with purchasing power.