Market Analysis

I will develop an analysis of eight international markets that seemed very interesting to Portuguese wines. I selected randomly 11 world markets, but representing the 5 continents: Mozambique (Africa), South Korea (Asia), Japan (Asia), Canada (Americas), United States of America (America), East Timor (Asia-Oceania), Russia (Europe) and the group of countries of Northern Europe (Norway, Sweden, Finland, Denmark).

The following analysis was performed with the intention of describing markets of all continents, illustrating how they behave and what the best strategy for a good positioning in each country.

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